Bookmaker Review

William Hill Nigeria Review

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William Hill has been in business since 1934, making them one of the oldest sportsbook companies in the world.  With all the sports available for betting, football is certainly their focus.  They do not spend large amounts on multiple expensive club sponsorships, William Hill is the official sportsbook of the Football Associations of both England and Scotland.  With regard to William Hill football markets, it has the largest array football betting markets, or ways you may bet on a match.  If you enjoy wagering on all the little aspects of football to increase your interest in the matches, William Hill will have the markets you’re looking for.   They also provide comprehensive horse racing, basketball and cricket coverage for fans in Nigeria.



When it comes to the design of a website, the ease of use is crucial. Especially when money is a factor, you’d expect a no-nonsense policy in that regard. In online betting, time is money – literally.

As far as the design is concerned, appears mainly in shades of blue and in white. A few dashes of green and yellow top the visual appearance off. In comparison to younger betting companies, however, the design comes across a bit old-fashioned. A bit of a makeover job wouldn’t do harm in that regard.

The main navigation bar which includes the whole range of offers at William Hill consists of the sections for sports betting (with a sub-section for in-play betting), the online casino with all sorts of entertainment, a poker section, and virtual betting as well as financial betting.

The bet slip at is well thought out and straightforward, which facilitates the betting immensely. You simply choose your odds which will then immediately appear on your bet slip. As far as bet options are concerned, you can play singles, doubles, and various combinations as well as Trixies etc. However, we missed the option of banks on our bet slip, which might be a bit of a downer for those who are more experienced in betting. As soon as you click on the ‘PLACE BET’ button at the bottom of the bet slip, your bet is submitted and you can always check on how you are doing by clicking the ‘open bets’ button at the top of the bet slip. The inclusion of open bets on the bet slip is definitely a feature that saves you time and trouble.

Another feature that we really liked is an option that allows you to add upcoming sporting events to your favourites. This adds to the site’s ease of operation and helps you keeping track of any event you want to place your bets on.

William Hill Sports Betting

Soccer betting is one of the core focus of William Hill’s sportsbook as the company was established in the UK which is known for its soccer. Since Nigeria is also a country that is known for its love for the sport, William Hill has ensured that all punters on its site can bet on the Nigerian Premier League, African Champions League, and also the African Championships.

Other than that, you can also bet on most of the biggest leagues and cups in the world such as the English Premier League, La Liga, Serie A, Champions League, and more! Overall, when it comes to betting on soccer, William Hill definitely gets it right.

Unfortunately, William Hill does not offer virtual sports betting.



Those looking for good value should look no further than William Hill, with their odds across the board being hugely appealing. Prices are particularly impressive when it comes to football, which will be particularly pleasing to those in Nigeria. Advanced odds are available on a daily basis at William Hill, with best odds guaranteed also being available on both horse racing and greyhound meetings from the UK. The overall betting margin is at around 4.5% at William Hill, putting them right up there with the very best bookmakers when it comes to prices on offer. As well as this, cashing out is available on football, baseball, boxing, cricket, darts, snooker, tennis and golf, with both pre-match and in-play markets qualifying.

Elsewhere, for times when William Hill do not provide the odds in which you are looking for, the “Your Odds” feature is well worth taking advantage of. This is basically where betting customers can contact the bookmaker in order to request a particular market, with William Hill normally responding with the odds which will now be available.

Live Streaming and live betting at William Hill

The depth of the sports markets at William Hill makes them stay an edge above the other competitor bookmakers. Punters can choose from 25 sports including leagues and tournaments all over the globe. With horse racing, football and eSports being available, it is not much surprising that this platform will attract customers. There are more than 500,000 betting markets at William Hill.

Esports Betting


One sport they’ve added since we last reviewed them is esports. This is a rapidly growing sport and industry with LOTS of money to be made. It’s no surprise to see a gambling behemoth like William Hill get involved.

When you go to their esports section, you’ll have 2 choices for how to view matches. You can either choose from the list of competitions under the All esports tab, which when we checked them out included:

  • League of Legends – EU LCS Summer Split
  • League of Legends – LPL Summer Season
  • League of Legends – LCK Summer Split
  • League of Legends – LMS Summer Split
  • League of Legends – LSPL Summer Split
  • Counter Strike
  • CS:GO – ECS Finals
  • Dota 2
  • StarCraft – SSL Classic
  • StarCraft – VSL League
  • Halo Championship Series

Or, you can view everything from the Matches tab.

One of the things you can do from the Matches tab, that you can’t from the All esports tab, is sort all the matches by time or competition. Other than that, both paths lead to the same place – where you can choose which match/odds you want to bet on for a specific game/tournament.

William Hill doesn’t have live esports betting, either, nor do they stream matches.

Casino and Live Casino

Get to enjoy betting on your favorite casino games on this platform including live games too. You can find roulette, blackjack, slots, card games, and jackpots too. The casino has bonuses for you like the 100% buy-in bonus that has a limit of $300.

William Hill Mobile App


William Hill mobile sports apps are available for iOS and Android devices. It’s recently been given an upgrade so it really does look the part. As well as being stylish, it’s very user-friendly. All the buttons are nice and chunky which makes operating it far easier for punters.

It packs many of the same features that are found on the website, so you have all of the top William Hill promotions, live streaming, cash in, partial cash out, customer service, in-play betting and a quick bet function. If you’re a mobile bettor, this app is one of the best to use.


Unfortunately, there is currently no welcome bonus available to customers in Nigeria with William Hill, however the bookmaker does provide a good number of ongoing promotions for existing customers. Such promotions include best odds guaranteed on all UK & Irish horse racing meetings, a tennis in-play insurance offer and bonuses on top of winning accumulator bets. Perhaps the standout promotions available to existing customers at the time of writing this William Hill review included:

Acca Five Insurance


This is applicable on accumulators with five or more picks priced at 1/5 or higher and states that if one of the picks is a loss, the stake can be refunded as a free bet. This does not apply to live in-play betting, though. 

Cash in your Bet

So let’s say the game isn’t going quite as you expected and you are not confident in your selection, William Hill will give you a chance to cash in that betting ticket before the outcome. Navigate over to the open bets area to see what cash value is being offered and then decide if you want to call it a day. This is good on football, baseball, basketball, boxing, cricket, darts, golf, snooker, rugby union, and tennis and does include live in-play events as well.

Registering an Account


This bookmaker has made it easy for new members to register an account swiftly. It only takes a few minutes.

  • Open a browser page and input the website
  • Click on ‘Join now’ to get started
  • Fill in the form that appears on your screen with the correct information
  • Select a security question whose answer will be known only to you
  • Select the currency you wish to transact in
  • Choose the deposit Limit you want to use
  • Fill in a promo code of you have one
  • Accept by clicking on the terms and conditions of the platform
  • Click on the notifications if you want to receive them and choose how you want to be notified.
  • Click on ‘Agree and Join’ after verifying the details.

Depositing Funds and Withdrawing Winnings

As a bookmaker that has been around for decades, the platform understands the importance of offering their customers numerous options for depositing funds into their accounts. These rings true in Nigeria where punters get to choose from several methods. You can use credit and debit cards, bank transfers, Paypal, Maestro, Skrill, Paysafecard, Visa, Mastercard, Master Hill Cashdirect, among others.

It’s important to note that you can’t deposit funds using the Nigerian Naira. That, however, is not a deterrent as the platform converts the money into accepted currencies. You can deposit funds instantly using many of the listed methods and start placing your bets.

On the other hand, withdrawals take from 24 hours to 5 days to process. You’re not charged any extra fees to either deposit or withdraw funds from this bookmaker. You can even withdraw all your winnings as there is no set limit.

The methods accepted for withdrawing your winnings include Maestro, Visa, Mastercard, Neteller, Paypal, Skrill, Delta, and Direct bank transfer. For direct bank transfer, you have to provide the company with your correct banking details.

The advantages and disadvantages of William Hill


Are you thinking of placing all of your bets with William Hill in order to make money from your favorite sport? Here are few advantages and disadvantages of this betting site that you should know of:


  • They offer large numbers of sports betting markets
  • Live streaming and live betting options
  • Betting odds are extremely competitive


  • They don’t have any welcome bonus for new customers. But they offer 100% Casino Bonus on Slots up to 37K NGN.

Customer Support Service

Another key aspect of any online betting platform, and fortunately, this one offers an amazing customer support experience.

You can reach out to them through the following channels:

  • Email
  • Phone
  • Live Chat

If you need immediate help, live chat is the way to go. They answer very fast and their live chat team is very efficient and knowledgeable. They will solve your issues as soon as possible.

They also have a Frequently Asked Questions portal that brings you fast and accurate answers on many topics. Worth a shot if you prefer to answer your questions on your own.

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